The public relations handbook
2022
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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals. 'The Public Relations Handbook' contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions such as: How can they best work with a market research department or firm? How can they contribute to the sales department's efforts to open up new channels of distribution? How can they maximize the impact of the ad agency's new campaign? How can they advise the HR operation on the best ways to assure a diverse workforce, thereby avoiding the nightmare of an attack in that regard?
Main title:
The public relations handbook / edited by Robert L. Dilenschneider.
Author:
Dilenschneider, Robert L., editor
Imprint:
New York : Matt Holt Books, 2022.
Collation:
288 pages ; 23 cm
ISBN:
9781637740613 (hbk. :)
Dewey class:
659.2
Language:
English
BRN:
1910074
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