Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns
Ryan, Damian2021
Books
This title looks at the world of digital marketing. It covers how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future.
Author:
Ryan, Damian, author
Edition:
Fifth edition / Damian Ryan.
Imprint:
London : KoganPage, 2021.
Collation:
xxii, 426 pages : illustrations (black and white) ; 24 cm
Notes:
Previous edition: 2017."Online resources"--Front cover.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781789666014 (pbk. :)
Dewey class:
658.872
Language:
English
Subject:
BRN:
1893437
More Information: