Messengers : who we listen to, who we don't, and why

Martin, Steve J.2019

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Summary

Why are self-confident ignoramuses so often believed? Why are thoughtful experts so often given the cold shoulder? And why do apparently irrelevant details such as a person's height, their relative wealth, or their Facebook photo influence whether or not we trust what they are saying? These are just some of the questions that behavioural experts Steve Martin and Joseph Marks tackle in their ground-breaking new book 'Messengers'. Drawing extensively on the very latest research, they identify the powerful forces that result in some becoming society's prevailing Messengers, and others ending up woefully ineffectual or under-represented.