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Business strategy : an introduction

Campbell, David J.2011
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'Business Strategy' is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; research project areas to investigate and guru guides; and bios of key thinkers in the field.
Main title:
Business strategy : an introduction / David Campbell, David Edgar, George Stonehouse.
Author:
Campbell, David J.Edgar, David (David A.)Stonehouse, George
Edition:
3rd ed.
Imprint:
Basingstoke : Palgrave Macmillan, 2011.
Collation:
xxvi, 363 p. : col. ill. ; 25 cm. + 1 Internet access card.
Notes:
Previous ed.: Oxford: Butterworth-Heinemann, 2002.Includes bibliographical references and index.
ISBN:
9780230218581 (pbk)
Dewey class:
658.4012
Language:
English
Subject:
Business planningStrategic planningBusiness and Management
BRN:
1688528
Bookmark link:
https://richmond.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1688528

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