Bootstrap your life : how to turn £500 into £350 million
Cookson, Oliver2021
Books
How did a working-class 23-year-old, who left school with almost no qualifications, launch a business with just a £500 overdraft and turn it into more than £350 million? In 'Bootstrap Your Life', Oliver Cookson shares how he was able to build Europe's number one online brand using nothing more than his own limited resources and the right mindset. Self-sufficient and self-taught, Oliver always had an eye for opportunities and pursued them obsessively. His breakthrough came when he combined his passion for health and fitness with his skills as a web developer. By embracing a disruptive, agile approach to business, offering unparalleled choice, and identifying trends ahead of the competition, Oliver was able to grow Myprotein rapidly into a top international, award-winning brand.
Main title:
Bootstrap your life : how to turn £500 into £350 million / Oliver Cookson.
Author:
Cookson, Oliver, author
Imprint:
London : Piatkus, 2021.
Collation:
304 pages ; 24 cm
ISBN:
9780349429199 (pbk. :)
Dewey class:
650.1650.1 COO
Language:
English
BRN:
1293773
More Information: