Branding : a very short introduction
Jones, Robert2017
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Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic and what the future for brands might be.
Main title:
Branding : a very short introduction / Robert Jones.
Author:
Jones, Robert, author
Edition:
First edition.
Imprint:
Oxford : Oxford University Press, 2017.
Collation:
136 pages : illustrations (black and white) ; 18 cm.
Series title:
Notes:
Includes QR codes.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780198749912 (pbk. :)
Dewey class:
658.827
Language:
English
BRN:
1282287
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