Pre-suasion : a revolutionary way to influence and persuade
Cialdini, Robert B.2016
Books
Influence established Cialdini as the world's foremost authority on the science of persuasion, winning plaudits from such figures as Daniel Pink, Chip Heath and Tom Peters. In this book, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process, he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.
Main title:
Pre-suasion : a revolutionary way to influence and persuade / Robert Cialdini.
Author:
Cialdini, Robert B., author
Imprint:
London : RH Books, 2016.
Collation:
xiii, 413 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781847941411 (hbk. :)
Dewey class:
153.852153.852 CIAL153.852 CIA
Language:
English
BRN:
349931
More Information:
| Location | Collection | Call number | Status/Desc |
|---|---|---|---|
| Whitton Library | Adult non-fiction | 153.852 | Onloan - Due: 28 Apr 2026 |