The illusion of choice : 16 1/2 psychological biases that influence what we buy

Shotton, Richard2023

Books

Find it!
Remove The illusion of choice : 16 1/2 psychological biases that influence what we buy from your current list Save The illusion of choice : 16 1/2 psychological biases that influence what we buy to your current list

Total copies: 1

Availability by location

Place reservation

Summary

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. 'The Illusion of Choice' identifies the 16 1/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more. Richard Shotton, author of 'The Choice Factory', draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.