Behavioural economics : a very short introduction
Baddeley, Michelle, 1965-2017
Books
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour, the book helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
Main title:
Behavioural economics : a very short introduction / Michelle Baddeley.
Author:
Baddeley, Michelle, 1965-, author
Imprint:
Oxford : Oxford University Press, 2017.
Collation:
xviii, 148 pages : illustrations (black and white) ; 18 cm.
Series title:
Notes:
Includes bibliographical references and index.
ISBN:
9780198754992 (pbk. :)
Dewey class:
330.019
Language:
English
BRN:
2513253
More Information: