Writing for busy readers : communicate more effectively in the real world
Rogers, Todd (College teacher)2024
Books
We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When 'The Elements of Style' and 'On Writing Well' were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today.
Main title:
Writing for busy readers : communicate more effectively in the real world / Todd Rogers, Jessica Lasky-Fink.
Author:
Rogers, Todd (College teacher), authorLasky-Fink, Jessica, author
Imprint:
London : Scribe UK, 2024.
Collation:
256 pages ; 24 cm
ISBN:
9781914484452 (pbk. :)
Dewey class:
302.2244
Language:
English
BRN:
2431344
More Information: