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Pitch anything : an innovative method for presenting, persuading and winning the deal

Klaff, Oren2011
Books
A successful venture capitalist explains how to craft and deliver a winning pitch by tapping into the evolutionary power of the human brain! Using neuroeconomics, the study of how the brain makes decisions, Oren Klaff reveals his S.T.R.O.N.G method which is organized to manipulate your audience's brain to get the outcome you want.
Author:
Imprint:
New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], 2011.
Collation:
224 p.
ISBN:
9780071752855 (hbk)
Dewey class:
658.452
Language:
English
BRN:
2154552
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