Permission marketing : turning strangers into friends, and friends into customers
Godin, Seth2007
Books
Seth Godin explains permission marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Informative case studies show how marketers are already profiting from this new approach.
Main title:
Author:
Imprint:
London : Pocket, 2007.
Collation:
256 p. ; 20 cm.
Notes:
Originally published: London: Simon & Schuster, 1999.
ISBN:
9781416526667 (pbk)
Dewey class:
659.113
Language:
English
BRN:
2093444
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