Decoded : the science behind why we buy
Barden, Phil, 1959-2013
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Phil Barden shows how the hidden levels of consumption work, and what happens in the brain when we decide on a particular product. The secret codes of products are unlocked using the latest findings from neuro-psychology. We discover why we buy them and how we use them. The author shows how relevance, differentiation and credibility in the marketing of products can be significantly raised.
Main title:
Decoded : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland.
Author:
Barden, Phil, 1959-, author
Imprint:
Chichester, West Sussex : Wiley, 2013.
Collation:
xviii, 270 pages : illustrations (black and white, and colour) ; 24 cm
Notes:
Includes index.
ISBN:
9781118345603 (hbk. :)
Dewey class:
658.8342
Language:
English
BRN:
2090258
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