Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business
Revella, Adele2015
Books
See your offering through the buyer's eyes for more effective marketing. 'Buyer Personas' is the marketer's actionable guide to learning what your buyer wants and how they make decisions.
Main title:
Author:
Imprint:
Hoboken : John Wiley & Sons, 2015.
Collation:
256 pages
ISBN:
9781118961506 (hbk)
Dewey class:
658.834
Language:
English
BRN:
1890675
More Information: