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A framework for marketing management

Kotler, Philip2011
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The Internet is changing the way consumers buy, and the way companies buy from each other. This text represents a guide to these news ways of buying and selling, showing how marketers can make the most of the new technology.
Main title:
A framework for marketing management
Author:
Kotler, PhilipKeller, Kevin Lane, 1956-
Edition:
5th ed., Global ed. / Philip Kotler & Kevin Lane Keller.
Imprint:
Harlow : Pearson Education, 2011.
Collation:
348 p. ; 24 cm.
Notes:
Previous ed.: 2009.Includes bibliographical references and index.
ISBN:
9780273752516 (pbk)
Dewey class:
658.8
Language:
English
Subject:
Marketing -- ManagementMarketing -- Management -- Case studiesMarketing -- Management -- Computer simulationBusiness and Management
BRN:
1756913
Bookmark link:
https://richmond.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1756913

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