Advertising : a very short introduction
Fletcher, Winston2010
Books
Find it!
Total copies: 1
Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the truth about how advertising works.
Main title:
Advertising : a very short introduction / Winston Fletcher.
Author:
Fletcher, Winston, author
Imprint:
Oxford : Oxford University Press, 2010.
Collation:
140 pages : illustrations (black and white) ; 18 cm
Series title:
Notes:
Includes bibliographical references and index.
ISBN:
9780199568925 (pbk. :)
Dewey class:
659.1
Language:
English
Subject:
BRN:
1710984
More Information:
Find it!
Total copies: 1